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Social Media Trends To Watch For In 2024

Hold onto your virtual hats because 2024 is gearing up to be a wild ride in the ever-evolving world of social media!. Remember when social media was all about reuniting with long-lost friends or sharing your dinner pics? Well, it’s come a long way since then. Today, it’s the heart of our digital lives, our source of daily inspiration, and the ultimate cool-kid hangout spot. But guess what? We’re here to give you the inside scoop on the newest, trendiest twists coming your way. So, buckle up, because we’re about to spill tea on the electrifying social media trends set to shake up your feeds in 2024!

Short video & TikTok

With 92% of marketers citing, it as an essential part of their marketing plan, YouTube continues to rule the market for video content. To accommodate the increased demand, prominent social networking sites like Facebook, Twitter, and LinkedIn are upgrading their video functionality, further boosting the popularity of videos. With Instagram Reels, Instagram has joined the trend by appealing to a different demographic and embracing the idea of ‘microcontent.’ As attention spans grow shorter across generations, this trend is expected to gain even more traction.

Micro influencers and their effectiveness

Influencer marketing is poised for continued growth as online shopping becomes increasingly prevalent. Brands are recognizing the value of influencer collaborations in shaping their marketing strategies to tap into wider audiences, despite the associated costs. While macro influencers, with their large followings, may struggle to foster deep engagement, micro influencers, boasting smaller but highly engaged audiences, offer more cost-effective partnerships. For businesses, working with multiple niche influencers who resonate with the target market can yield significant advantages in this evolving landscape of influencer marketing.

Social networks for customer service

Social media platforms have evolved far beyond their early roles as simple connectors and content-sharing platforms. With their growing adoption for commercial purposes, it’s only natural that they are now being harnessed for customer support as well, especially in an era where commerce plays an increasingly central role. Maintaining open lines of communication with customers is crucial for addressing their concerns promptly, and what better way to engage with them than leveraging existing features that enable near-instantaneous interactions. Moreover, offering public assistance on these platforms not only enhances customer support but also serves as excellent public relations for brands.

Personalized ads on social media

Given the current trends in social media, which are mainly focused on video and visual content, as well as the platform’s growing population, it should come as no surprise that Instagram will grab the lion’s share of social media ad expenditure. Expect increased ad traffic and content promotion on Facebook, YouTube, and LinkedIn as well. To enhance visibility and conversion rates for your ad content, a touch of creativity is essential. Stand out by incorporating user-generated content and social proof, while also prioritizing the creation of ephemeral content that disappears after a short time, aligning with the principles of FOMO marketing.

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Connecting social media and email marketing

The lines between different digital marketing channels are getting thinner. In an effort to gather as much data as possible and use it effectively, marketers want to bridge the gap between them. This has resulted in a multichannel approach with the goal of giving users complete brand immersion. Setting and maintaining a brand tone, as well as coordinating your social media and email efforts, are necessary for this marketing plan to succeed. Using them for distinct objectives is a smart method to mix the two channels. Social media platforms are great for building brand awareness and audience interest while email marketing focuses on conversion. A cross-channel campaign like a giveaway on social in return for a subscription to your email newsletter is a good start.

Augmented reality

You’ve probably seen individuals add computer filters to their real-world images. You might refer to those as augmented reality effects. In essence, AR enhances and modifies real-life visual content to make it stand out on social media. It enjoys a large following, particularly among younger viewers. However, augmented reality’s appeal on social media goes beyond adorable eyewear and bunny ears. Facebook and Instagram’s users now have better social purchasing experiences thanks to AR. Although only a few different product kinds are now supported, the technology offers a large potential for the consumer sector.

While trends generally come and go, the above-mentioned ones are specifically here to stay for good. And if you want to establish your brand and make your digital footprint stronger, embarrassing these trends at a steady pace is the right thing to do in 2024.

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