Diffr Blog

Diffr Logo
    Find Jobs         Pricing         Blog        Events        Contest

Employers Login

What is Graphic Design? Types With Example

what is graphic design
Creative Job Platform Find Jobs
Download diffr app
Diffr Logo
Creative Job Platform - Find Jobs
Follow Us On

Are you looking for more than just a straightforward meaning of graphic design? Do you want to learn about its types, scope, elements, methods, tools, examples, and more? Then continue reading because this is the ultimate beginning introduction to graphic design.  

Graphic design is omnipresent. It appears on product packaging, storefronts, supermarkets, and publications. But what precisely is it? 

Graphic design is both an artistic expression and a means of communication. It conveys a message through visual elements and assists businesses in connecting with their target audience. 

Read More : Motion Graphics

In this blog, we will discuss graphic design, where it came from, and the fundamental aspects and concepts it covers.   

What is graphic design?

Graphic design is a very creative field that originated from the printing commercial businesses. Graphic design is a visual representation of what you must communicate through that layout using color, textual content, and images. 

Graphic design is everywhere around us. Think about the last magazine you saw. What did the front page appear to be? Do you remember the design? 

And what about the final billboard advertisement you saw even while waiting for a bus, the packaging of your favored chocolate bar or cereal box, or the posters advertising and marketing drawing of live shows and gigs that you frequently see? 

Each of these instances is proof of the fact that graphic design is everywhere, and we come across it in different aspects of our daily lives.

Graphic Designing Scope in India

What Are the Elements of Graphic Design? 

Graphic design elements and principles include line, color, shape, space, texture, typography, scale, dominance and emphasis, and balance. They collaborate to generate visually appealing content that conveys a message.  

 Line : Lines appear in almost every design, whether they are straight, curvy, thin, thick, dashed, long, or short. Lines can connect any two places.  

Color : Colors can be utilized as backdrops or alongside other elements such as lines, forms, or typography. Colors evoke feelings and moods. For example, crimson might signify desire, while green can represent nature.  

Shape : Most designs contain at least one shape. Shapes, like colors, have diverse associations.  The viewer’s perception of a shape can be influenced by its color, style, background, and texture.  

Space  : White or negative space is important in design because it increases readability for the human eye. Good designs use space to allow other aspects to breathe.  

Texture: Textures are becoming more popular, replacing single-color backgrounds. Textures can aid to give a three-dimensional impression.  

Typography: When working with text, Graphic Designers must analyze the relationship between how the language appears and what it means. Typography is the art of organizing text in a legible and interesting manner.  

Scale: Scale can be used to establish visual hierarchy. Graphic Designers use scale to establish focus points and highlight essential sections.

Easy to Use Free Graphic Design Software

What are the different types of graphic design? (With examples) 

Here are the main types of graphic design along with some examples of each.  

1. Branding and visual identity 

This form of graphic design specializes in helping companies (or people) in developing their brand identification. Graphic designers in this market make contributions to the brand’s visible identification by way of selecting and/or designing the coloration palettes, logos, typography, and imagery that goes with the brand theme. 


Designing company/brand logos—think Nike, Apple, Instagram, and Twitter (to name a few) 

Choosing brand colours and colour palettes—consider our earlier example of the Simple Skincare brand which uses a clean green and white colour palette versus the luxurious golds, pinks and browns of Charlotte Tilbury products 

Designing typography to be used throughout the company website and across any branded materials  

Top 10 Tips To Find Graphic Design Jobs in India

2. Graphic design for marketing and advertising 

Some graphic designers focus on growing visual property for advertising and marketing and marketing projects. Such designs can include an extensive range of media and channels, inclusive of email advertising property, social media pics, and pictures and infographics for weblog articles, along with designing the general layout for print classified ads or billboards.  


  • Designing email newsletter templates 
  • Creating illustrations and/or animations for social media ads 
  • Designing magazine, newspaper, and other print ads 
  • Creating images and infographics for blog articles 
  • Designing posters and billboard ads 

3. Digital graphic design 

Digital graphic design is exactly what it sounds like: graphic design for digital platforms and channels. This can include designing for websites and mobile applications (as a user interface (UI) designer), 3D modeling, and creating visuals for digital marketing and advertising campaigns (such as those discussed before under ‘graphic design for marketing and advertising’). 


  • Designing logos, icons, and images for websites, apps, and other digital content 
  • Creating/choosing typography and colour schemes for websites and apps 
  • Designing online banner ads and pop-ups 
  • Designing graphics for video games 

4. Packaging design 

Packaging graphic design is the process of combining design elements to make a product suitable for marketing. It involves the strategic combination of elements like form, structure, materials, color, imagery, typography, regulatory information, graphics, logos, text, and fonts.  


  • Designing food packaging (think cereal boxes, chocolate bar wrappers, drink cans, soup cartons, etc.) 
  • Designing cosmetics and skincare packaging 
  • Designing takeaway coffee cups (think Starbucks) 
  • Designing branded boxes and carrier bags 

5. Editorial and publishing  

Graphic design originated in the publishing industry. It’s no wonder that graphic designers continue to work in publishing today. This sort of graphic design entails giving creative direction—and/or designing the layout, typography, and artwork—for any magazine, whether print or digital. 


  • Graphic design for physical, printed books, magazines, and brochures 
  • Graphic design for digital magazines and e-books 

6. Environmental graphic design 

Environmental graphic design, once known as ‘architectural signs,’ focuses on giving visual clues to help people traverse a specific building or place. Environmental graphic design (also known as ‘experiential’ design) seeks to improve a person’s perception of physical surroundings through the use of visuals.  


  • Shopfronts and signs 
  • Museum exhibitions 
  • The design of public transport systems and spaces 
  • Store and supermarket design 
  • The design of event, conference, and office spaces 
  • Those are the main types of graphic design. Now let’s move on to explore the basic elements and principles that graphic designers follow. 

What Next 

Are you ready to explore the wonderful world of graphic design? Here’s what you can do next: 

Make your profile on Diffr.co, build your portfolio, showcase your work, and get hired.

Read More: Filmmaking techniques

FAQ's (Frequently asked questions and answers)

Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form.

Branding in graphic design is the process of creating a unique visual identity for a brand that is consistent across all communication channels.

The 3 main types of Graphic Design are marketing, brand and web design.

In graphic design, a vector is a computer image created using mathematical statements or commands to place shapes and lines in a two-dimensional or three-dimensional space.

Typography is the art of arranging and styling text to make it legible, readable, and appealing. It’s a crucial part of graphic design, and can be found in posters, books, websites, and more.

Graphic design is a good career in India due to the high demand for visual communication in many industries, such as advertising, marketing, and media.

To learn graphic design, start by grasping the fundamental principles such as typography, color theory, and layout. Dive into design software like Adobe Creative Suite and practice regularly, gradually increasing the complexity of your projects. Seek feedback from peers and experts, study design theory, and consider taking courses or workshops for structured learning.

Graphic designers are professionals in visual communication. They transform abstract notions and ideas into visually attractive designs that resonate with the intended target market and deliver a message. 

Depending on the sort of graphic designer, their job can be to create a visible identity for an agency—the usage of coloration, pix, and typography to visually summarize what the enterprise represents—or to create advertising and advertising and marketing property that resonate with clients.

You can create portfolio by registering on the Diffr app or the website www.diffr.co

Graphic design has expanded beyond traditional mediums, such as print, and now includes digital platforms, user experience (UX) design, motion graphics, branding, social media marketing, website design, app development, augmented reality (AR), and virtual reality (VR).

One of the biggest differences between graphic and UX design is the scope. Graphic designers focus on visual elements. UX designers take a broader perspective by focusing on the interaction between a user and a product. Graphic design is often just one part of the bigger user experience.

Graphic design is essential to digital marketing because it helps create a brand’s visual identity, make marketing materials visually appealing, create a positive user experience, and generate leads and sales through marketing collateral.

Share This Post

You Might be Interested